The rise of zombie businesses Post-global financial crisis the phrase “zombie companies” was coined. What is a zombie company? A zombie company is an operation that looks and acts like a normal company because it is able to continue to operate based on government...

The concept of behavioural economics has grown in popularity and prominence over the last decade. Books including Daniel Kahneman’s ‘Thinking, Fast and Slow’ and Richard Thaler and Cass Senstein’s ‘Nudge’ have captured the public’s imagination.

All that content and constant bombardment with messages presents a huge issue for marketers who need to get their message heard through the storm. There’s even a term for it – Content Shock – coined by Mark Schaefer who believes that….

We are a society driven by digital technology. Such is its impact that there are countries where citizens don’t have running water, but own smartphones. Digital marketing has an incredible influence on people’s interactions, work, purchases and life habits.

The Importance of Market Segmentation Market segmentation can help you to define and better understand your target audiences and ideal customers. As a business, this allows you to identify the right market for your products and then target your marketing more...

Behavioural targeting is a marketing method that uses web user information to strengthen advertising campaigns. The technique involves gathering data from a variety of sources about the potential customer’s online browsing and shopping behaviours.